Design Within Reach: Launch Dinner

 
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Earlier this summer, our team got the chance to collaborate with one of our favorite restaurants — Henrietta Red — on the launch dinner for Design Within Reach's new Nashville location.

We wanted the entire setting to feel like DWR's brand—authentic, contemporary, and inviting—while also feeling true to the spirt of its new home. 

The florals we created were upbeat and vibrant; delicate wildflowers in modern vases lined the length of the table. The settings themselves were perfectly simple and made memorable by interesting shapes and beautiful materials (hello, gold flatware!) 

Give a look below at some of the behind-the-scenes shots before guests arrived and—if you haven't already—take time to visit the store soon and welcome our new friends to Nashville!

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